Respecting our roots
- A global leader dedicated to serving dairy and beef cattle producers around the globe
- The combination of cooperative and private businesses with deep histories
- Your source for technologies to improve the profitability of progressive commercial dairy and beef operations
on the future
What We Do
Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care
Provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information
URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future.
As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services.
These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker.
Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow.
Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.
Largest A.I. In The World
Around the globe
OVER 31.5 MILLION
Quality straws of semen sold Worldwide
In dairy information management
OVER 9 MILLION COWS
Under data management across 5,000+ herds
- 28 OFFICES WORLDWIDE
- 2000+ EMPLOYEES WORLDWIDE
- RETAIL SALES IN 14 COUNTRIES
- WHOLESALE SUPPLIER IN 80+ COUNTRIES
- ENDLESS CAREER OPPORTUNITIES
The Heart of Urus
URUS IS A FAMILY OF BUSINESSES AT THE HEART OF THE GLOBAL DAIRY AND BEEF INDUSTRY.
We are leaders with a relentless dedication to innovation, excellence, partnership and growth. Our mission is to be successful by creating sustainable value for our cooperative members and clients. Our ambition is to build long-term relationships with beef and dairy producers through innovative products, programs and services.