it all centers around the cow

Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care.

Our Companies

The companies within the URUS family provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information

News & Press Releases

Madison, Wisconsin — Two strong organizations – one cooperative and one privately-owned company – have combined to form a new global leader in cattle artificial insemination genetics and farm management information.

Koepon Holding BV and Cooperative Resources International (CRI) announced their intent to merge last December. Now, following due diligence and votes by each organization’s board of directors as well as the member delegates of CRI, the business combination is complete. The newly formed organization is known as URUS….

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