it all centers around the cow

Empowering producers through genetic tools for the creation of sustainable and productive cows and management information for the ultimate in cow care.

Pave the Way for the Future

PEAK Senior VP Research & Development

PEAK is the source of superior genetics to the URUS brands and the world. PEAK develops and produces elite bovine genetics....

Our Companies

The companies within the URUS family provide dairy and beef producers around the world with cutting-edge products, genetics and herd management information

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